A flyer, an old but still effective printed advertising:
A flyer is a sheet of paper that promotes the goods, services, events, promotions, etc. of a business. It is one of the first types of printed advertising and is given in crowded places, including parks, events, museums, and schools. Digital flyers are now delivered via email or other messaging services. A perfect flyer design should meet the following qualities:
1. One targeted idea
Your flyer must serve a single aim. There’s no need to provide dates for your upcoming discounts if all you want folks to know about your brand. You can include them in other flyers.
A surplus of details can only make things worse. You must just provide the details required to further your specific goal in order to attract as much attention as possible.
Most people are overly busy nowadays that they can only do so little. And giving them one simple instruction is the greatest approach to get them to pay attention to you.
2. Make it actionable
Even if you can’t click it, a call to action is still important. In your flyers, provide a clear call to action. Put out websites to visit and phone numbers to call, even if all you want is for people to get familiar with your brand.
Make it as simple as you can for users to take action. (Shorten URLs and make sure all directions are precise and easy to understand.)
3. Use images of high quality
Flyers with high-quality photos are what people like to see. Flyers with plenty of blank space and blocks of text bore readers, which results in lower engagement and conversion rates. High-quality pictures attract attention in an over-saturated world of online and print advertisements. People are more likely to keep flyers with good graphics and design.
4. Good Color Palette
A good color scheme may influence your flyer campaigns’ effectiveness. Since they don’t require visual interpretation, eye-catching color palettes may immediately draw the attention of viewers compared to text and images.
Colors should reflect your brand image. People must be able to determine the type of your products at glance.
5. Follow the Top Down approach to designing:
We read flyers from top to down, and you should follow the same direction when designing. The most crucial information should be shown at the top of the layout, followed by the least crucial information. Also, consider placing the most stunning visuals at the top of the layout.
6. Focus on Key Words:
Specific keywords can promote the content of the flyer design. To give them a clear sense of importance, make them larger, bolder, or more vibrant than another lettering. These attention-grabbing words, for example, can include :
- New
- Free
- Easy
- Save
- Now
- Guarantee
- Limited
- Coming soon
7. Maintain your brand identity
The flyer’s design must conform to your branding. The logo should be visible enough even when it’s not the focus.
Remember to add your own touch to the flyer. To let readers realize that the flyer belongs to you, use your company’s logo, colors, fonts, etc.
